Casino Comps
You've probably heard of "comps" in a casino. Maybe you saw a casino manager
use the word in a movie to pacify an upset guest at his hotel, but did you
really understand what the word meant? Well, you've come to the
right place. Read on to learn about both of these casino conundrums.
Casinos want to keep their best customers coming back. Players who have
shown they will give the house a shot at their money are treated like
royalty. Free beverages for customers while they are playing, discounted
rates on hotel rooms, and free meals are the most common complimentaries
given by casinos. For high-rollers -- people who bet hundreds of dollars a
hand -- the casino might give free airfare, room, food, beverages, or
limousine service.
"Comps" are most frequently distributed through player rewards clubs.
Members are issued credit-card-sized plastic cards, usually with an encoded
magnetic strip on the back. The card is inserted into a magnetic reader on
the machine the member is playing, and the amount and duration of play are
tracked via computer.
In most player rewards clubs, players earn points for play and can redeem
the points for comps. When the card is inserted into a reader at a slot or
video poker machine, a display on the reader might say something like,
"Welcome, member. You have 42 points. Coins to next point: 24." After the
required number of coins have been played, another point will be added to
the player's total. A list is issued detailing the comps available for
various point totals. Some clubs allow players to redeem points for cash;
others offer meals, rooms, or merchandise.
Other slot clubs don't issue a point table but require the player to ask an
attendant at the player rewards club booth. The attendant will check the
computer, and if the player qualifies, the attendant will issue the comp.
Comps work similarly at table games. At most casinos a player may use the
same card issued to slot club members as identification to be rated for
comps at table games. The pit boss overseeing the table takes note of the
player's buy-in (the amount of currency exchanged for chips at the table),
the average bet size, and the duration of play.
It's common for casinos to kick back in the form of comps an average of 10
percent to 40 percent of the amount it expects to win from the player.
The basic formula for the player's expected loss combines the amount of time
played, the number of hands per hour, the average bet, and the house
percentage. So if a blackjack player bets $5 a hand for an hour at a
busy-table speed of 60 hands per hour, and the house figures it has a 2
percent edge, then the player is betting $300 per hour, and the house, on
the average expects to win $6, or 2 percent of $300. If the house is issuing
comps at a generous rate of 40 percent of the player's expected loss, the
customer's play for an hour is worth about $2.40 in comps, regardless of the
actual win or loss, whether he's won $50 or lost $50.
A side benefit of being rated for comps is that the casino puts you on its
mailing list for special offers. Rated players frequently get free or
discounted rooms and tournament invitations from casinos. Cash vouchers by
mail are an often-used incentive for players to return.
Article above courtesy of John Grochowski. John writes about
casino games and the gambling industry in his weekly "Gaming" column, which
is syndicated in newspapers and Web sites across the United States. The
author of six books on casinos and casino games, he hosts a weekly casinos
talk show on WCKG-FM (105.9) in Chicago. He also is a regular contributor to
International Gaming and Wagering Business, Slot Manager, Indian Gaming
Business, Midwest Gaming and Travel, and Southern Gaming and Destinations
magazines.