Adult Websites Holds Singapore Surfers Longer Than Gambling

                       

 

A new study of Web surfing habits in Singapore found that adult Web sites hold a better virtual hand than Net gambling sites when it comes to holding the attention of Web users.

Internet measurement company NetValue said that Singaporean Web surfers spend more time at adult sites than gambling sites. "Although the reach across adults and gambling sites are somewhat similar, visitors on the average spent more than five times longer at the adult sites," said Jack Loo, manager of NetValue Singapore. NetValue figures show surfers spent an average 12.5 minutes at gambling sites in March, while adult sites held Internet users for 63.7 minutes during the same month.

The study estimates 32.7 percent of Singapore's Internet users visited gambling Web sites in March, compared to 35.7 percent of the country's Internet population surfing to adult sites. Loo noted a decrease in visits to gambling sites between January and March, and also a decrease in the amount of time spent logged onto Net casinos.

The top local gambling sites identified by NetValue are singaporepools.com.sg, and iwin.com.

Singapore's adult-content Web site visitors are predominantly adult males below the age of 25, NetValue said. Loo pointed out that the survey revealed a decrease in the proportion of students visiting adult sites between January and March.

Source: NetValue Singapore